Gulf Oil Spill – HDR

Yes this will impact HDR as it relates to me and future blog posts, tutorials, etc.  I’ll explain in a moment. LINK to BP OIL SPILL IMAGE (Before it began poluting wildlife and major fishing regions).

I live in North West Florida along the Emerald Coast. I’m a couple hundred miles from where the BP (British Petroleum) oil rig blew up. It has been spewing oil at an alarming rate per day and it is so deep it will take many weeks and possibly months to cap it.  Already predictions are saying this will dwarf the Exxon Valdez disaster. The big difference is the Valdez ship had a finite amount of oil on it.  This uncontrolled hole in the gulf of mexico is gushing many thousands of barrels of oil a day.

NEARLY 40% of United States seafood is fished from the Gulf of Mexico.  Many of the bayous already being hit with oil are major migration points of birds that fly from Canada/North America down south for the winter.

So how is this HDR related?

Because it has already impacted my world and means I’ll be more active on this blog in coming weeks.  Why?  Unfortunately not for positive reasons.  Some background…

About 5 years ago when I was looking at how to best run a real estate photography business I was seeking ways to not have to re-create the wheel with marketing and the constant trolling for new clients.  So when I decided I was going to move from Atlanta to the Emerald Coast of Florida I looked at affluent areas that had expensive homes for sale and beach rentals (high end trophy properties).

I quickly connected with companies that rented high end properties.  These gulf front homes rent for $5,000 to $15,000 per week in peak season. That’s not a typo.

So for rental companies that are getting 20-40% of each weekly rental as a fee for managing the property for the owner (again, not a typo), they have money to spend on marketing (photography being #1).  And photography is absolutely critical when 90% of the bookings are coming from out of state and those folks are making their vacation decisions based on photos they view online.  So…

I decided to contact and work with many of the rental companies that rent the higher end homes and some of the more exclusive / high end condos.  I also contacted several of the top producing real estate agents and real estate companies that deal with multi-million dollar listings. Then slowly got around to contacting builders, architects and interior designers.  Again, my goal with the rental companies was to tap into the turnover that was inevitable with them and the new properties they’d need shot yearly or rooms of units to reshoot because beds/bedding, furniture or repainting took place.  How did my little plan work?  Perfectly until the oil spill.

Rental companies have been getting vacationers calling in to cancel their May/June bookings due to watching the constant coverage of the Gulf Oil Spill on CNN, The Weather Channel, FOX, you name it.  National coverage on every media outlet including print/web.  Even if the impact is not as bad as they are predicting now, the damage for me is done.  These rental companies are playing it safe and canceling/postponing new shoots, indefinitely.  Some have resorted to just grabbing point and shoot pics for now to “wait and see what happens” with this oil spill.  I’m not out for good, but the outlook for this oil spill is bad enough that it is impacting MY clients.  Shit happens.  To me in this case.

Since moving to the Emerald Coast I’ve shot over 1000 properties.  But I didn’t bracket all those properties to then merge shots to HDR and then tonemap.  I’ve “only” shot about 700 properties employing a full HDR pipeline.  I’ve averaged about 20 shots per property so I’m probably as I type this crossing the 14,000 mark for tonemapped images from HDRs merged from brackets.  I’ve learned a few tricks along the way.

Obviously these rental companies are savvy.  There are many photographers in the area that shoot real estate so the rental companies can beat me up to some extent on pricing.  However,  for the level of work that I deliver, they can’t get cheaper. I make more money than any of the other real estate photographers in the area not employing a HDR pipeline.  Likewise, there are amazing architectural photographers that live here who can blow me away , but they charge far more than I do and use lots of lighting gear and/or professional level flash units.  They also take all day to stage and shoot a trophy property.  I’m the middle ground option here.  Not cheap, not expensive and you get a high quality product.  HDR allows me to get in and out of properties with only a camera bag and a tri-pod and move quickly through a shoot.

Tapping into those rental companies meant a constant flow of properties and when I got emails from followers of  this blog asking when am I going to do some kind of workshop, video training, personal training, … my response has always been… “someday, but I’m too busy shooting/editing”.

It was a great run.  Its not over, but this oil spill has spooked all the rental companies. In the last few days I’ve had 27 shoots cancelled.  This is going to be a hell of a test on me.  I have savings I put away for retirement and will likely have to tap into those if I can’t re-market myself rapidly with new clients.  I’ll likely start considering out of state shoots as well given there is no telling how long this oil spill impact will linger.

How this relates to HDR is that I will now have more time to spend testing all these apps for merging/tonemapping and review them.  I’ll also likely setup some kind of weekend workshop for those interested in learning how to shoot/edit high contrast scenes employing a High Dynamic Range Imaging pipeline.  I’m only 3-5 hours from Atlanta, Jacksonville, Birmingham, New Orleans and Mobile as cities go, but only a 3/4 day’s drive from Orlando and Tampa.  Those would likely be cities I’d hold a workshop in.

I’ll also be thinking long and hard about online training options.  Currently I”m assisting with a few of the Background Fundamentals Classes covering HDR basics over at http://www.FXPHD.com and I’ll be thinking about expanding my online presence to more online training for sure. I’ve never written a book and I have no contacts in that industry so I’m not sure that will be an option unless I decide to self publish.  Lots to think about in the coming days, but I won’t drag my feet.

Regardless.  The Gulf of Mexico Oil Spill means I’ll be spending more time yapping about HDR both online and off.

I’ve already downloaded Photoshop CS5 beta and have been using it to test out the HDR Tools.  I’ll have more to share once I’ve used it more in depth tomorrow and Monday.  More to come…